Our Mission:

To connect people to the culture of the Philippines through Philippine-made and Philippine-loved products. We are dedicated to offering high-quality and sustainable beauty and wellness products that support Filipino entrepreneurs and talents.

Our Vision:

Work collaboratively to be a catalyst for transformation in the Philippines through a focus on empowering small businesses and mobilizing social partners providing innovative, high-impact programs that break the cycle of poverty and exploitation in the Filipino community.

Our Story:

In 2019, The Modern Binibini (TMB) was born out of a desire to stay connected to the culture of the Philippines. We believe that products have a profound ability to give people the comfort of home while living abroad; the goal of TMB was to bridge the gap between overseas Filipinos feeling homesick and PH products.
We strive to make TMB a place of community that allows conversations about what it means to be a woman in the modern world and together serve as a representation of Filipino empowerment and pride. Wanting to pay tribute to the Filipino language, the company was named ‘The Modern Binibini.’
TMB initially found success as a makeup and skincare company, working with well-known and loved Filipino brands. After seeing the devastating effects that the pandemic had on our community both in North America and the Philippines, it became clear that a shift in focus from beauty to wellness was needed. We now work with brands that not only provide a variety of products for everyday needs but also promote wellness and sustainability. We are passionate about supporting small businesses that stay true to these values while showcasing Filipino talent around the world.
We are excited to grow our community and continue to serve the ever-evolving beautiful version of you!